KYB CHINA(1987年10月26日国务院发布)
(Promulgated by the State Council on October 26, 1987)
为了加强广告管理，推动广告事业的发展，有效地利用广告媒介为社会主义建设服务，制定本条例。
These Regulations are formulated to strengthen advertising management, promote the development of the advertising industry, and effectively utilize advertising media for socialist construction.
凡通过报刊、广播、电视、电影、路牌、橱窗、印刷品、霓虹灯等媒介或者形式，在中华人民共和国境内刊播、设置、张贴广告，均属本条例管理范围。
All advertisements published, broadcast, posted, or displayed within the territory of the People's Republic of China through media or forms such as newspapers, periodicals, radio, television, film, road signs, shop windows, printed matter, neon lights, etc., are subject to these Regulations.
广告内容必须真实、健康、清晰、明白，不得以任何形式欺骗用户和消费者。
Advertising content must be truthful, healthy, clear, and understandable, and must not deceive users or consumers in any form.
在广告经营活动中，禁止垄断和不正当竞争行为。
Monopolistic and unfair competition practices are prohibited in advertising business activities.
广告的管理机关是国家工商行政管理机关和地方各级工商行政管理机关。
The advertising regulatory authorities are the State Administration for Industry and Commerce and local administrations for industry and commerce at various levels.
经营广告业务的单位和个体工商户(以下简称广告经营者)，应当按照本条例和有关法规的规定，向工商行政管理机关申请，分别情况办理审批登记手续：
Entities and individual industrial and commercial households engaged in advertising business (hereinafter referred to as advertising operators) shall apply to the administrative authorities for industry and commerce and undergo approval and registration procedures according to these Regulations and relevant laws:
(一)专营广告业务的企业，发给《企业法人营业执照》；
(1) Enterprises specializing in advertising business shall be issued an "Enterprise Legal Person Business License";
(二)兼营广告业务的事业单位，发给《广告经营许可证》；
(2) Public institutions concurrently engaged in advertising business shall be issued an "Advertising Business Permit";
(三)具备经营广告业务能力的个体工商户，发给《营业执照》；
(3) Individual industrial and commercial households capable of engaging in advertising business shall be issued a "Business License";
(四)兼营广告业务的企业，应当办理经营范围变更登记。
(4) Enterprises concurrently engaged in advertising business shall undergo modification of business scope registration.
广告客户申请刊播、设置、张贴的广告，其内容应当在广告客户的经营范围或者国家许可的范围内。
The content of advertisements for which advertisers apply to publish, broadcast, post, or display shall be within the advertiser's business scope or the scope permitted by the state.
广告有下列内容之一的，不得刊播、设置、张贴：
Advertisements containing any of the following content shall not be published, broadcast, posted, or displayed:
(一)违反我国法律、法规的；
(1) Violating Chinese laws and regulations;
(二)损害我国民族尊严的；
(2) Damaging the dignity of the Chinese nation;
(三)有中国国旗、国徽、国歌标志、国歌音响的；
(3) Containing the Chinese national flag, national emblem, national anthem symbols, or national anthem audio;
(四)有反动、淫秽、迷信、荒诞内容的；
(4) Containing reactionary, obscene, superstitious, or absurd content;
(五)弄虚作假的；
(5) Being fraudulent;
(六)贬低同类产品的。
(6) Disparaging similar products.
新闻单位刊播广告，应当有明确的标志。新闻单位不得以新闻报道形式刊播广告，收取费用；新闻记者不得借采访名义招揽广告。
News units publishing or broadcasting advertisements shall have clear markings. News units shall not publish or broadcast advertisements in the form of news reports for a fee; news reporters shall not solicit advertisements under the guise of interviews.
禁止利用广播、电视、报刊为卷烟做广告。
It is prohibited to use radio, television, newspapers, or periodicals to advertise cigarettes.
获得国家级、部级、省级各类奖的优质名酒，经工商行政管理机关批准，可以做广告。
High-quality famous liquors that have won national, ministerial, or provincial awards may be advertised with the approval of the administrative authorities for industry and commerce.
申请刊播、设置、张贴下列广告，应当提交有关证明：
For applying to publish, broadcast, post, or display the following advertisements, relevant certificates shall be submitted:
(一)标明质量标准的商品广告，应当提交省辖市以上标准化管理部门或者经计量认证合格的质量检验机构的证明；
(1) For advertisements indicating quality standards, a certificate from the standardization administrative department at or above the city with districts or a quality inspection institution qualified through metrological accreditation shall be submitted;
(二)标明获奖的商品广告，应当提交本届、本年度或者数届、数年度连续获奖的证书，并在广告中注明获奖级别和颁奖部门；
(2) For advertisements indicating award-winning products, certificates of consecutive awards for the current session, current year, or multiple sessions or years shall be submitted, and the award level and awarding authority shall be indicated in the advertisement;
(三)标明优质产品称号的商品广告，应当提交政府颁发的优质产品证书，并在广告中标明授予优质产品称号的时间和部门；
(3) For advertisements indicating high-quality product titles, a high-quality product certificate issued by the government shall be submitted, and the time and authority granting the high-quality product title shall be indicated in the advertisement;
(四)标明专利权的商品广告，应当提交专利证书；
(4) For advertisements indicating patent rights, a patent certificate shall be submitted;
(五)标明注册商标的商品广告，应当提交商标注册证；
(5) For advertisements indicating registered trademarks, a trademark registration certificate shall be submitted;
(六)实施生产许可证的产品广告，应当提交生产许可证；
(6) For advertisements of products subject to production licenses, a production license shall be submitted;
(七)文化、教育、卫生广告，应当提交上级行政主管部门的证明；
(7) For cultural, educational, and health advertisements, a certificate from the competent administrative department at the higher level shall be submitted;
(八)其他各类广告，需要提交证明的，应当提交政府有关部门或者其授权单位的证明。
(8) For other types of advertisements requiring certificates, a certificate from the relevant government department or its authorized unit shall be submitted.
广告经营者承办或者代理广告业务，应当查验证明，审查广告内容。对违反本条例规定的广告，不得刊播、设置、张贴。
Advertising operators undertaking or acting as agents for advertising business shall examine certificates and review advertising content. Advertisements violating these Regulations shall not be published, broadcast, posted, or displayed.
户外广告的设置、张贴，由当地人民政府组织工商行政管理、城建、环保、公安等有关部门制订规划，工商行政管理机关负责监督实施。
The placement and posting of outdoor advertisements shall be planned by the local people's government in conjunction with relevant departments such as industry and commerce administration, urban construction, environmental protection, and public security, and the administrative authorities for industry and commerce shall supervise implementation.
在政府机关和文物保护单位周围的建筑控制地带以及当地人民政府禁止设置、张贴广告的区域，不得设置、张贴广告。
Advertisements shall not be placed or posted in building control zones around government offices and cultural relic protection units, or in areas where the local people's government prohibits the placement or posting of advertisements.
广告收费标准，由广告经营者制订，报当地工商行政管理机关和物价管理机关备案。
Advertising fee standards shall be set by advertising operators and reported to the local administrative authorities for industry and commerce and price control authorities for record.
广告业务代理费标准，由国家工商行政管理机关会同国家物价管理机关制定。
Advertising agency fee standards shall be set by the State Administration for Industry and Commerce jointly with the State Price Control Authority.
户外广告场地费、建筑物占用费的收费标准，由当地工商行政管理机关会同物价、城建部门协商制订，报当地人民政府批准。
Outdoor advertising site fees and building occupancy fees shall be set by the local administrative authorities for industry and commerce in consultation with price control and urban construction departments, and reported to the local people's government for approval.
广告经营者必须按照国家规定设置广告会计帐簿，依法纳税，并接受财政、审计、工商行政管理部门的监督检查。
Advertising operators must set up advertising accounting books in accordance with state regulations, pay taxes according to law, and accept supervision and inspection by financial, auditing, and industry and commerce administrative departments.
广告经营者承办或者代理广告业务，应当与客户或者被代理人签订书面合同，明确各方的责任。
Advertising operators undertaking or acting as agents for advertising business shall sign written contracts with clients or principals, specifying the responsibilities of each party.
广告客户或者广告经营者违反本条例规定，由工商行政管理机关根据其情节轻重，分别给予下列处罚：
If advertisers or advertising operators violate these Regulations, the administrative authorities for industry and commerce shall, depending on the severity of the circumstances, impose the following penalties:
(一)停止发布广告；
(1) Order to cease publication of the advertisement;
(二)责令公开更正；
(2) Order to make public corrections;
(三)通报批评；
(3) Circulate a notice of criticism;
(四)没收非法所得；
(4) Confiscate illegal income;
(五)罚款；
(5) Impose a fine;
(六)停业整顿；
(6) Order suspension of business for rectification;
(七)吊销营业执照或者广告经营许可证。
(7) Revoke the business license or advertising business permit.
违反本条例规定，情节严重，构成犯罪的，由司法机关依法追究刑事责任。
If a violation of these Regulations is serious and constitutes a crime, criminal liability shall be pursued by the judicial authorities according to law.
广告客户和广告经营者对工商行政管理机关处罚决定不服的，可以在收到处罚通知之日起十五日内，向上一级工商行政管理机关申请复议。对复议决定仍不服的，可以在收到复议决定之日起三十日内，向人民法院起诉。
If advertisers or advertising operators are dissatisfied with a penalty decision by the administrative authorities for industry and commerce, they may apply for reconsideration to the administrative authority for industry and commerce at the next higher level within 15 days from the date of receipt of the penalty notice. If still dissatisfied with the reconsideration decision, they may file a lawsuit with the people's court within 30 days from the date of receipt of the reconsideration decision.
广告客户和广告经营者违反本条例规定，使用户和消费者蒙受损失，或者有其他侵权行为的，应当承担赔偿责任。
If advertisers or advertising operators violate these Regulations, causing losses to users or consumers, or committing other infringements, they shall bear liability for compensation.
损害赔偿，受害人可以请求县以上工商行政管理机关处理。当事人对工商行政管理机关处理不服的，可以向人民法院起诉。受害人也可以直接向人民法院起诉。
For damages, the victim may request the administrative authority for industry and commerce at or above the county level to handle the matter. If a party is dissatisfied with the handling by the administrative authority for industry and commerce, it may file a lawsuit with the people's court. The victim may also directly file a lawsuit with the people's court.
本条例由国家工商行政管理局负责解释；施行细则由国家工商行政管理局制定。
These Regulations shall be interpreted by the State Administration for Industry and Commerce; implementing rules shall be formulated by the State Administration for Industry and Commerce.
本条例自1987年12月1日起施行。1982年2月6日国务院发布的《广告管理暂行条例》同时废止。
These Regulations shall come into effect on December 1, 1987. The "Interim Advertising Management Regulations" promulgated by the State Council on February 6, 1982, shall be simultaneously abolished.